Are you thinking about how Link in Bio helps you in your Instagram marketing strategy? If yes, then this article is for you. Here is how you can use Link in Bio as part of your marketing strategy.
When we talk about marketing strategy, it refers to an organization/business’s strategy to meet prospective buyers and transform them into customers of their services/products. In this digital era, your marketing game also needs to go digital.
One of the leading companies giving businesses a platform for marketing through social media is Instagram. It should be an integral part of your business’s marketing strategy, organizing and displaying your content, newsletters, and your company’s overall online presence.
To create a profitable Instagram marketing plan, you need to go over your business’s marketing calendar and pick out content relevant to Instagram and its users. A top-notch marketing feature offered by Instagram is the “Link in Bio.”
It allows all Instagram accounts to add a clickable URL as their Link in Bio on their profile page that directs audiences to an external website. It helps businesses increase their engagement, sales, and website traffic and build a loyal customer base.
What Can Link In Bio Add To Your Marketing Plan?
The Link in Bio acts as a call of action for your audience to check out your profile page and visit the link available on your bio. It contains a clickable URL that would direct them to your business’s website. It is a cost-effective strategy for up-and-coming businesses and helps them increase their customer following, which would be harder for them to accomplish.
Instagram users scrolling through the feed are more likely to go to your Instagram Profile after seeing the Link in Bio tag and click on your link than trying to find more information about your business on their own. Hence, it is less time-consuming.
Adding a link to your business account’s bio is your chance to get creative and smart with your marketing strategy. It helps you target a particular demographic of consumers and create an experience exclusively for them.
Here are some more pros of using the Link in Bio as part of your marketing plan:
- It will point your audience toward your personalized landing page where they can explore your brand’s products/services from a credible source. It could encourage them to communicate more with your business, including signing up for special offers and newsletters.
- You can use it to promote any discounts, giveaways, sales, etc., that your brand might be offering to persuade them to become regular customers of your services.
- Adding a direct link to your website can help you increase traffic on your landing page and, in turn, helps in achieving higher engagement and sales.
How To Kick-Off You’re Marketing Through Instagram Link in Bio?
During this time, when social media has so many eyes on it, it is more important than ever to expand your business to these platforms. To do so, there are just 2 simple steps to follow:
1. Creating A Link to Your Business’s Customized Website:
As you all know, Instagram only allows you to add one single URL to your bio. Adding a single URL is not enough, so you should create a customized URL that houses all your links.
Several Links in Bio tools are available that allow businesses to create a fully customized URL. One of the budding Link in Bio tools is Linksocio; it transforms your Instagram bio link into an attractive, pliable, mobile-friendly landing page.
It is one of the best and most feature-rich Instagram Link in Bio tools, making it easier for your customers to scout your website and catalogue of products/services. It can turn your business into a well-oiled machine of productivity.
2. Adding The Link To Your Instagram Profile Page:
To add your link to your Instagram profile, follow these simple steps:
- To edit your Instagram profile, go to your profile tab and tap on the “Edit Profile” option.
- Look for the “Website” field, and in it, enter the personalized URL that you want to be displayed on your bio (If you are using Linksocio, then add the URL you will get your Linksocio account)
- Once finished editing, tap on “Done,” and just like that, you have your link displayed on your profile bio.
Advantages Of Using Linksocio As A Marketing Tool
The Link in Bio on your Instagram profile page is like a gateway to riches, and it helps your business acquire traffic to your websites and promote your products/services or special offers and discounts.
Linksocio helps you in doing just that. It is one of the most efficient and useful links in bio tools out there as far as online marketing is concerned. Linksocio allows you to display all of your valuable links under a single clickable URL to your audience.
It implies that instead of adding a single link at a time to your bio, you can club them together into a single URL through Linksocio. These are some more features offered by Linksocio.
- You can use this tool to create your business’s landing page for Instagram and jam all your links to this page. These might include your brand’s web site’s homepage, shop, promotions, discounts, etc.
- Linksocio provides you with the means to customize or personalize your link, like choosing your layout, theme, text, and overall aesthetic for your page. After doing all of that, it will easily create your short link.
- Following that, just adding this link to your Instagram bio redirects people clicking on it to your landing page, where all your valuable links will be available for them to check out.
Linksocio lets you handpick from various colour patterns, font theme and style, and layouts. You can add pictures, button texts, and more eye-grabbing features to your bio link and make it look attractive.
To Wrap Up
As a business owner, you need to convert your bio to a hub for your brand, and Link in Bio tools like Linksocio will help you in this process. It will allow you to milk your single clickable link for all its worth and boost your social media presence to an immense degree.
By letting you choose your themes, fonts, and layout and giving you the freedom to add multiple links to your content, Linksocio will help your business to expand to glorious proportions.
We hope this article about Link in Bio helps you in your Instagram marketing strategy is helpful to you.