With regular use of Instagram, you must already know the term “link in bio.” Link in bio is more visible in brand-specific Instagram posts. However, Do you know what Link in Bio means? Why does any brand or individual use the phrase?
You must be conscious that Instagram has become the new powerhouse of marketing. With massive consumer availability, brands use social media platforms as a mainstream marketing means these days. Social media having such potential to boost traffic and enhance sales exposes brands to all possible opportunities.
Link in Bio is a similar opportunity that leverages brand image and brings more sales in such cases. Besides brands, Link in Bio is also utilized by Instagram influencers.
Businesses are harnessing the fame of content creators to promote products, when a content creator posts about any brand on Instagram with lesser words, they make maximum impact. But they also push the audience to get complete information by clicking on the link in Bio.
So, Link in Bio is an approach to telling the audience to grasp more details on a post. If you are a content creator or a brand, here is what a link in bio means and how you can add a Link in Bio to leverage revenue.
What is Link in Bio?
A link in bio is an approach to guiding the audience to get more information about a post by clicking on the link in the Instagram bio. The content creators mention the URL in the bio (Instagram does not allow to post URLs anywhere rather than the bio) which they wish the audience to click.
On clicking the URL on the bio, you can visit the page to see complete information about the relevant post.
Any Instagram user can use Link in Bio to redirect their followers to the respective page. You can be a business account or a personal account; using the link in the bio is the same for both accounts.
Usually, the content creators who use the link in their bio without any promotional message guide you to see their other posts on different social media platforms!
However, when you see a brand image/product, creators empower you to check out the complete details about the product they are promoting by clicking on Link in Bio.
On the other side, business accounts use the link in bio to draw the attention of their prospects to any newly launched product/service. In most cases, the Link in Bio by business account is used when they have a bigger consumer base.
Link in bio is also a perfect tool for content creators to increase their followers. Using Link in Bio, you can guide your followers to check out posts and boost engagement on different social media platforms. To streamline the complete definition. Content creators use Link in Bio for the below objectives:
- To guide followers to their website
- Walk the followers to their other social media platforms
- Promoting a blog
- Promoting a product page/brand
- Guide followers to watch a YouTube video
- Guide audience to an eCommerce store
However, Link in Bio is only useful when you have more than 1000 followers. All of the above objectives for Link in Bio are the most primitive objectives for using Link in Bio. Now that you know what Link in Bio is, explore some of its benefits.
Benefits of Link in Bio
1. Drive traffic for content creator
Suppose you are a popular content creator and have multiple social media accounts to engage your audience. In that case, Link in Bio is the best opportunity to increase engagement and direct the audience to your other social media platform.
You can easily use your popularity on Instagram and push followers to offer similar engagement on other platforms.
2. Improve brand promotion and sales
As an Instagram content creator, when you promote a brand, especially on Instagram, you will get a maximum number of followers to see your post. But as a responsible content creator, you also need to offer the full detail about the product/services. Link in bio in such cases comes in handy. It creates trust amongst consumers, and you can improve brand promotion & sales.
3. Performance tracking
Instagram has undoubtedly made a larger impact being an immense stage for all your demands. It has become a prevalent marketplace for users and businesses. So, when you are marketing on Instagram, you also need to have an idea about your performance. Link in Bio in Instagram allows the creators to explore users and monitor their UTM parameters.
Now that you know the benefits of using Link in Bio on your Instagram, you should also explore why you are browsing this editorial, which is the process of adding a link to your bio. Please have a look at it.
How to Add a Link in Bio?
Before knowing about the steps to add a Link in Bio, you should know where you can find a Link in Bio. On Instagram, you can find the Link in Bio as a short explanation about themselves in the user’s profile. The bio usually means about the user, and the link added to the bio makes it Link in Bio. You can find several other pieces of information in the user profile, such as several followers, numbers of accounts followed, posts, reels, and profile pictures.
Steps to put Link in Bio to your Instagram profile
Adding a link to the bio is the simplest ever process. Any novice user can even add it. You can achieve the link in just three steps.
- Open your Instagram applications on a smartphone, or visit the web app in the browser
- Once you open Instagram, you need to click your profile image at the bottom right corner
- Click on the edit profile option that you get on the profile page below your profile pic
- In the edit option, you will find a website box.
- Enter the target URL you wish your followers to visit in the website box.
- Click on submit or save option, and you have successfully added Link in Bio to your Instagram account.
Note: if you don’t witness any link in your bio, then most probably, you have missed hitting the submit button after adding the link. So, you need to add the link again and click on submit.
How Link in Bio helps content creators to increase revenue?
The content creators here refer to everyone who creates content for promotion. You can be a creator as a brand too. But how does Link in Bio help you in increasing your revenue?
Most users think that having a Link in Bio helps YouTubers find engagement for their videos on Instagram or vice versa. However, it is not so! You can also integrate the link to your bio to generate more revenue for your business. Here are some ways how Links in bio help content creators and brands to improve their revenue.
1. Shows your original work
The first benefit that Link in Bio offers you is, that it presents your original work. When you share a link in your bio, you show a detailed version of the product. This helps consumers get an idea about the components used and find it for their use.
On the other hand, Social media content creators who create videos for YouTube can show a glimpse of their videos on Instagram and then ask followers to find the complete video on YouTube. This helps you increase revenue with your YouTube views.
2. Affiliate marketing
For content creators, affiliate marketing is a great approach to increasing their revenue. Content creators can be an affiliate for the brands and achieve incentives when the brand makes any sales. However, you have to make sure you have a large follower base and engagement that will help the brand. With affiliate marketing, you can augment your revenue. You can also turn affiliates for several eCommerce stores and sell products to get a commission.
How can you include more than one link in your Instagram bio?
As you know, adding multiple links to the bio is impossible for Instagram users. However, you can still use several alternatives to add multiple links to your Instagram profile. There are primarily two approaches for adding multiple links, one is creating your landing page, and the second one is using an Instagram Link in Bio tool. Let’s talk about both these approaches.
Users on Instagram can only use a single link to promote in bio at once. You also don’t have many places to post a link on the platform. In such cases, you can use one alternative: creating one landing page and adding all links to it. You need to make a landing page containing all the links and then post the landing page link on your Link in Bio.
If the landing page approach may seem monotonous, you can use the link in bio tools. Several Link in Bio tools helps you create and customize landing pages for adding multiple links. Most of the tools have a free sign-up, but you have to pay for premium features. The features are worth paying for. Most essentially, you can customize your link and make it short. Several tools also offer you access to analytics, themes, embeds, and many more.
If you are looking for the best Instagram Link in Bio tool then Linksocio is the best for you, it’s a free to use Link in Bio tool. Here is how you can use Linksocio.
How can you easily optimize Link in Bio with Linksocio?
Linksocio is a great tool that helps you create and customize your landing page to integrate multiple links for your Link in Bio. The features are intuitive, and you can also integrate hashtags, mention other Instagram accounts, create text descriptions about any products, and many more.
Linksocio includes several premium features that make your Link in Bio more optimized. You can create a custom URL and include several links to one landing page, and there are also many custom themes design options for your landing page. The best part is getting an in-depth insight into the clicks on your Link in Bio.
Linksocio offers you integration with more than 20 social media platforms. You can integrate all these platforms and add links seamlessly, and you can also create a landing page and share them across all the social media platforms. Besides, users can also integrate video links and video play options in the Link in Bio.
In conclusion, this is the complete guide about Link in Bio optimization to your Instagram. Now that you know the steps to add a link to your bio, you can increase your revenue easily. If you wish to add more links, you can use the Linksocio to add more than one link, click here to try Linksocio for free!